The 2025 State of Mobile App Growth Survey

How Changes in AI, Privacy, and Performance Are Reshaping the Competitive Landscape

 

"The biggest benefit of this report is clarity. Whether you're rethinking your channel mix or revisiting measurement, you’ll find insights from over 400 marketers that show what’s actually working in 2025."

- Dennis Mink, CMO at Bidease

 

Backed by insights from over 400 mobile marketers, The 2025 State of Mobile Growth Survey reveals where budgets are shifting, how creatives are being produced faster than ever, and why retention strategies are seeing record investment.

Whether you're refining your UA strategy or planning for privacy-first growth, this report delivers the insights and direction you need to stay competitive.

Download The 2025 State of Mobile App Growth Survey to gain exclusive insights into:

• Channel Trends – Discover which platforms are gaining or losing ad spend in 2025
• Creative Velocity – See how AI tools are speeding up creative production and testing cycles
• Retention-First Strategies – Learn why more teams are prioritizing lifetime value over one-time acquisition
• Privacy Responses – Understand how marketers are adapting to Google’s Privacy Sandbox and Apple’s IDFA changes