Mobile app marketers have been navigating signal loss and evolving privacy policies for over three years. With the introduction of Apple’s Ad Attribution Kit (AAK), the ecosystem is shifting once again.
Our panel of industry experts discussed the state of privacy-first UA, the impact of AAK, and strategies for optimizing campaigns without user identifiers.
What we covered:
The impact of privacy changes on user acquisition
How signal loss affects campaigns
Advice from marketers successfully using SKAN
Key differences between AAK and SKAN, and how to use AAK’s more detailed real-time data
Why MMPs are essential to privacy-safe attribution
How programmatic technologies are filling the data gap
