---
title: "Webinar: Adapting to Privacy. Mobile UA in a Data-Limited Landscape"
description: Mobile app marketers have been navigating signal loss and evolving privacy policies for over three years. With the introduction of Apple’s Ad Attribution Kit (AAK), the ecosystem is shifting once again. Join our panel of industry experts to discuss the state of privacy-first UA, the impact of AAK, strategies to optimize campaigns without user identifiers, and how AI can help infer data to drive performance.
---

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## Winning Mobile UA in a Data-Hungry Landscape

Mobile app marketers have been navigating signal loss and evolving privacy policies for over three years. With the introduction of Apple’s Ad Attribution Kit (AAK), the ecosystem is shifting once again.

Our panel of industry experts discussed the state of privacy-first UA, the impact of AAK, and strategies for optimizing campaigns without user identifiers.

**What we covered:**

- The impact of privacy changes on user acquisition
- How signal loss affects campaigns
- Advice from marketers successfully using SKAN
- Key differences between AAK and SKAN, and how to use AAK’s more detailed real-time data
- Why MMPs are essential to privacy-safe attribution 
- How programmatic technologies are filling the data gap 

## Speakers

![avatar-dennis-mink-2](https://info.bidease.com/hs-fs/hubfs/Assets/Avatar/avatar-dennis-mink-2.png?width=180&height=209&name=avatar-dennis-mink-2.png)

## Dennis Mink

Chief Marketing Officer

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![avatar-nicoline-strom-jensen](https://info.bidease.com/hs-fs/hubfs/Assets/Avatar/avatar-nicoline-strom-jensen.png?width=181&height=209&name=avatar-nicoline-strom-jensen.png)

## Nicoline Strom-Jensen

Head of Program Management

![Adjust](https://info.bidease.com/hs-fs/hubfs/Assets/Logo/adjust-logo-violet-1.png?width=93&name=adjust-logo-violet-1.png)

![Megan-Price-headshot](https://info.bidease.com/hs-fs/hubfs/Megan-Price-headshot.png?width=180&height=209&name=Megan-Price-headshot.png)

## Megan Price

Programmatic Supervisor

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![avatar-michele-webb](https://info.bidease.com/hs-fs/hubfs/Assets/Avatar/avatar-michele-webb.png?width=182&height=209&name=avatar-michele-webb.png)

## Michele Webb

Head of Sales, Americas

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