Summer is here
With longer days and kids out of school, many people have more free time on their hands and change their online behavior. Join us as we explore these changes and chat with leading marketers from Paramount+, The North Face, and (formerly) GoPuff on how they adjust their mobile marketing strategies during the summer months.
What we covered:
- Optimizing Campaigns During Summer: Discover how marketers adjust strategies, such as The North Face focusing on camping gear and Paramount+ leveraging reality TV shows
- Creative Strategy Adjustments: Learn from Melissa how summer-themed visuals and promotions, like discounts on sunscreen, enhance summer creatives and capture audience attention
- Impact on Marketing Channel Mixes: Understand how summer seasonality influences budget allocation and effectiveness of different marketing channels
- Summer Promotions and Performance: Explore summer-specific promotions, such as back-to-school paid media strategies or Paramount+ running deals tied to popular shows like Big Brother
- Community Engagement: Learn how The North Face sponsors Olympic athletes and hosts events like the Climb Festival to strengthen community connections
