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The 2025 Middle East App Growth Report

Inside the Shifts in Spend, Strategy, and Consumer Behavior Driving the Region’s App Economy


"The Gulf’s app economy is outpacing the world, and the teams winning here are the ones unlocking scale, testing smarter, and using AI as a true competitive advantage."
— Dennis Mink, CMO, Bidease

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Backed by insights from 425 app marketers and Sensor Tower’s market data, The 2025 Middle East App Growth Report reveals how one of the world’s fastest-growing app economies is evolving and how marketers across the region are responding.

Whether you are optimizing budgets, streamlining creative production, or mapping your 2026 strategy, this report provides the clarity and guidance to stay ahead.

Download the report to explore:

  • Market Momentum – See how the GCC app economy is growing five times faster than global averages.
  • Competitive Pressure – Understand how saturation in Saudi Arabia and the UAE is reshaping channel and budget strategy.
  • AI Advantage – Learn how marketers are using AI to accelerate creative testing, optimize spend, and drive efficiency.
  • Diversification Strategies – Discover how leading teams balance UA, brand, and retention to sustain growth in a maturing market.

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